SARAH
I have been away from here for awhile! But awayness = business, right? For the most part, yes. I have been printing a lot of custom stationery in the last month. A lot! I love how most of the orders are gifts for friends, mothers, daughters, & bridesmaids. They make the perfect gift because it can be so personal - choosing their favorite image to be printed in their favorite color. It shows a lot of thought.
I have been putting a lot of thought into my custom stationery "line". I have no set line of custom stationery. People usually choose one of the images I have already in print - the most popular being the peony & hyacinth. Or people request a completely new image which, if it fits well with what I am already printing, eventually becomes a part of my shop. Currently I only offer gocco custom stationery. My custom letterpress stationery is printed using my vintage wood type.
I would really like to start offering custom letterpress stationery using different images. So in the background of everything else going on I have started designing different layouts for custom letterpress stationery. I am going to include different font choices & colors - but just a few. I want to keep this manageable for me & easy for someone to pick what they would like for stationery for themselves or others.
The process of printing gocco stationery is much different than letterpress. Gocco has a much quicker turnaround because I can create the design, burn the screen, & print as many as I need in one day if need be. Letterpress designs have to be sent out for a magnesium plate to be made so there is a waiting time & it is, of course, much more expensive. But if I have a set of ready to go plates I just need to order the name to be printed. While I wait for that to come, I can print the design, which also allows for the letterpress stationery to be up to two colors.
Well, those are my thoughts on my little printing business for now. Have a lovely weekend! Hopefully I will be back here sooner rather than later.
p.s. How amazing are Deb's paintings below!? Her Landscape Elements series is gorgeous.